We build managerial, employee &training competence

We design and deliver quality, high-energy, activity-based classroom and virtual learning programs that build skills and change attitudes.

what we do

Do you want your business to be successful?

Laurel and Associates, Ltd. can help you build managerial, employee development and technical skills through the design and delivery of participatory classroom and virtual training programs. We can also teach your trainers how to quickly design and then effectively facilitate high quality skill-building and attitude-changing training programs.


Employees don’t leave companies, they leave managers

Employees don’t leave companies, they leave managers. And if the employees are unhappy and don’t leave, their morale and productivity plummet. You know you have a problem if your customer complaints have increased, more production deadlines aren’t being met, and your revenue is down. Can you afford for this to continue?

My name is Deborah Laurel and I’m the President of Laurel and Associates, Ltd.

If your managers are struggling and your employees are thinking of jumping ship, it will cost you 6 to 9 months of the employee’s salary to fill each vacancy.

Isn’t it time to see that your managers have the managerial and interpersonal skills they need to create a positive and productive work environment, so employees want to stay and, even better, do their best?

I bring practical experience with developing managers in a variety of different industries, based on my years as a management consultant and as an adjunct instructor in the Executive Management Institute in the School of Business at the University of Wisconsin-Madison.

Five added values of training your managers include:

  1. Employee morale will improve.

  2. Employee productivity will increase.

  3. You will save the cost of replacing employees.
  4. Production or service goals will be met.

  5. Potential applicants will be attracted to the company.

When we have worked together, you will have identified the specific concerns you have regarding your managers’ skillsets, and the results you desire. Your managers will have participated in the workshops, developed the desired skills, and used them to create an engaged and productive workforce. They will have been held accountable for increasing employee morale, productivity, and retention.

Managers are not born, they’re made. If they’re not made well, your entire company suffers the cost. You can’t afford that. Avoid having to let them go. Give them the training they need.

Contact me for a white paper on Why Managers Don’t Manage- and How to Help Them.

First Aid for New Trainers

Are you a new trainer? Feeling overwhelmed? Wondering how to start or what to do?

Would you like to get just-in-time answers to your pressing questions? How about a second pair of eyes and ears to give you useful feedback and validation? Whether you need help with virtual or classroom training programs, you don’t have to do it alone.

I’ve been a trainer for over 35 years. I’ve designed and delivered highly rated skill-building training programs for managers, employees, and trainers in federal, state, and local government agencies, international agencies, private corporations, and nonprofit organizations. My special niche is converting technical lectures into engaging participatory training programs.

If you need help, come to my weekly Zoom roundtable on Wednesdays from 3-4 pm CST, starting January 11, 2023. You can start the year off with the help and support you need.

The first half hour will focus on a key training subject or challenge and the second half hour will be open to discuss any of your training-related questions.

The price of admission is just $25. Your first visit is free. Register  to receive the Zoom link. You’ll also receive a six-step Lesson Design Checklist.

Watch an interview with Deborah by BJ Stephens on First Aid for Trainers.

First Aid for Trainers – Video Archive

How to Get Participant Buy-In

Our first meeting focused on how to get participant buy-in to your training program, with additional discussion regarding the importance of chunking information…

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Virtual Training Events for Spring 2023


Six Steps to Yes

Six Steps to Yes: This half-day skill-building workshop uses interactive exercises to help participants learn how to quickly create trusting relationships using six decision triggers. Participants will assess how and when the triggers have been used on them and practice using those triggers to provide instant influence. Join us on March 28 for this virtual event.
Location: Virtual training
Time and Date: 8:30-12:30pm, March 28th
Cost: $199

Presentation Skills

Presentation Skills: Come to this one-day skill-building workshop to boost your persuasive presentation skills and better inform your audiences, regardless of your field or industry. You will be engaged with interactive activities and gain insight into successful strategies for an effective presentation. Join us on April 26th for this virtual event and take your public speaking to the next level.

Location: Virtual training
Time and Date: 8:30-4pm, April 26th
Cost: $275.00

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