There should always be two training goals: what the learners will learn and why this learning is of benefit to the learner (from the learners’ perspective). Together, these two goals should create a persuasive invitation to learning.
Establishing the training goals is the first and most significant step in planning training content, because all other content decisions will be based on and drawn from the goals. Therefore, having a goal that speaks to why the learners will benefit from the training will ensure that motivational training benefits are incorporated and reinforced in the actual training content and learning activities. This is the best way to create compelling and relevant content.