“Attitudes are more important than facts.” Karl A. Menninger
For years, I have designed learning objectives by using a three step process: (1) identify the key content using a template for either skill-building or attitude-changing training; (2) determine the desired level of learning; and (3) add an active verb. The levels of learning and the active verbs have both been based in Bloom’s Cognitive Domain.
However, in designing a training program devoted to the design and delivery of attitude-changing training, I finally became acquainted with Benjamin Bloom’s Affective Domain.
The Affective Domain consists of five learning levels:
1. Receive: Listen, take an interest in, and passively participate
2. Respond: React, question and probe ideas, and actively participate
3. Value: Decide the worth and relevance of ideas, accept or commit to a particular stance or action
4. Organize: Reconcile internal conflicts, integrate a new value
5. Internalize: Act consistently with the new value
These are the learning levels that should be achieved by the learning objectives in attitude-changing training.
There are certain active verbs that can be used to indicate each of these learning levels:
Using the Affective Domain, the learning objectives for an attitude-changing training might look like this:
The participants will recognize the importance of being aware of cultural differences [what] to ensure effective customer service [why].
|During this session, the participants will:
|[present] what it means to be culturally aware
[active verb] What it is
(definitions of terminology or standards)
|[examine] how it affects the participants or those they care about [active verb] Why care about it
(benefits or consequences of the content from the learners’ perspective)
|[justify] federal and state law, company rules
[active verb] Why it is important
(moral, ethical, legal or conceptual requirements or guidelines)
|[elaborate on] examples of cultural differences
[active verb] How to recognize or accomplish it
|[plan] what to do in different situations that require cultural awareness
[active verb] What to do in different situations
In next week’s Tip, we’ll look at the learning activities that might be appropriate for each of these five affective learning levels.
May your learning be sweet.